WHAT DOES A SINGLE NEGATIVE REVIEW COST YOU?

WHAT DOES A SINGLE NEGATIVE REVIEW COST YOU?

Many of our businesses ask us what exactly a negative online review means for their business. Does it actually cause that much of an issue when it comes to potential customers and their bottom line? We did some extensive research recently and found out that a single...
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TWITTER INTRODUCES CHARACTER LIMIT CHANGES

For years, Twitter has held fast to a 140-character limit on all tweets. Despite pushback from users, they have been unwilling to increase this limit even marginally. Until now. Twitter has just introduced a shortlist of items, all of which are widely used, that will...
HASHTAG YOUR WAY TO INSTAGRAM SUCCESS

HASHTAG YOUR WAY TO INSTAGRAM SUCCESS

Like Twitter, Instagram is a social media platform that is made more effective through hashtags. Why? Because hashtags allow you to instantly use your post to join a global “discussion” around a single topic, independent of the people who follow you. So, let’s say you...
KEYS TO SUCCESS FOR LOCATION BASED MARKETING

KEYS TO SUCCESS FOR LOCATION BASED MARKETING

THE WAY TO SUCCEED WITH LOCATION-BASED MARKETING IS BY GIVING YOUR CUSTOMERS WHAT THEY WANT Reaching out to your customer and getting their information for future use can be a tricky business. What to do… Show them a special offer?  A targeted headline? Line it up...
YOUR BEST BET FOR LOCATION BASED MARKETING DERBY WEEK

YOUR BEST BET FOR LOCATION BASED MARKETING DERBY WEEK

Business owners:  Are you looking to cash in big on the 1.5 million people who are coming in to Louisville for the Kentucky Derby Festival? Believe it or not, it’s not too late.  Digital and social marketing give you extraordinary abilities to target people, right...